Sunday, May 16, 2010

Thought About Starting A Home Based Candle Business?

I have talked to a lot of people who have always wanted their own business. They have dreams of being their own boss, setting their own hours, and running things how they see fit. I discovered that a lot of these people felt that owning their own business was out of reach or exclusively for others but not them. They went on saying that it was meant for the already privileged and not for the everyday person.

I listened to what they had to say. After a while I broke in and asked “How come everyday people can’t start their own home business? What is holding them back?” I began describing myself as a student, an Army veteran, and had worked as a security officer. I described myself as the everyday person doing normal, everyday that most middle class people do. Then, I added that I have my own business.

I began explaining why I joined the home based candle business. Ever since I was a child I always loved the way candles smelled. Whenever I went to the store I had to smell every candle they had. I was always amazed at how the same looking candle could have such a variety of scents. I simply loved the smells.

After a few minutes I had their interest. I explained that I had done some research and found a few interesting facts about scented candles that I wanted to share.

Did you know that:

  • 80% of homes burn candles?
  • the candle business is a $3 billion a year industry?
  • scented candles rank in the top 5 gift choices?
  • men burn scented candles just as much as women?

Then I asked these same people what this information meant to them.

This means that:

  • there is a large number of people buying candles.
  • the candles is a stable and growing industry.
  • candles are often thought of in gift giving.
  • prospects are not limited to a single group of people.

I explained that home based candle business is a growing industry done by everyday people. With the increase costs of gas, the stress of fighting traffic to and from work, and the increased demands of workers it is no wonder more and more people are seeking home based candle businesses.

www.candlesandsome.webs.com

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